By Angela Y. Lee, Dilip Soman

ISBN-10: 0915552612

ISBN-13: 9780915552610

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Ho, The Chinese University of Hong Kong, China It is not Whether You Win or Lose, But How You Play the Game: The Role of Memory in How Consumers Feel After Lying ........................................................................................................................................................................................... 860 Christina Anthony, University of Sydney, Australia Elizabeth Cowley, University of Sydney, Australia The Role of Creative Cognitions on Consumer Feature Reliance ......................................................................................................

467 Dominique Roux, IRG-University Paris, France The Relationships Between Dissatisfaction, Complaints and Subsequent Behavior in Electronic Marketplace ............................... 475 Anne-Francoise Audrain-Pontevia, Rouen School of Management, France Christine Balague, University of Sciences and Technology, Lille, France The “Dark Side” of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions ........................................ 483 David M. Woisetschläger, University of Dortmund, Germany Manuel Michaelis, University of Münster, Germany Christof Backhaus, University of Münster, Germany The Entropy of Symbolic Consumption: Demand Side Market Failure and the Counterproposals ...................................................

Tybur, University of New Mexico Jill M. Sundie, University of Houston Robert B. Cialdini, Arizona State University, Geoffrey F. Miller, University of New Mexico Douglas T. Kenrick, Arizona State University When do Men Pay the Bill and Women Advertise Physical Attractiveness? Bram Van den Bergh, Katholieke Universiteit Leuven Siegfried Dewitte, Katholieke Universiteit Leuven Reconnection Through Consumption: Socially Excluded People Adapt Consumption Patterns to Serve Affiliation Needs Nicole L.

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Advances In Consumer Research: Acr 07 Memphis by Angela Y. Lee, Dilip Soman


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